Audit of regional TV and radio advertising
Find out what is really happening with your advertisements on the local and national television and radio stations. Assess the quality of work of your contractors. An independent and fast audit of tele- and radio advertising in any region of Russia will help you get the most objective information!
Do you invest quite heavily in television and radio advertising at the federal and local levels but have to trust only the information got from your contractors, as it is extremely difficult to verify this type of advertising? Yes, most of the local television and radio stations operate locally, and you can see what they are broadcasting only being in the zone of action of their transmitters. Please contact us and we will help you to understand the situation! Over the years, we regularly monitor and check the advertisements on the local and federal radio stations and television channels for our own clients.
With our help, you can easily take control of the placement of your ads on the regional radio stations and television channels. Easy reporting and analytics system will allow you to clearly see how your money is spent.
Here are some benefits you’ll get by working with us in the field of independent audit of TV and radio advertising:
Independent source of information
We provide only independent and objective information! We are not engaged in TV and radio advertising, we do not participate in large advertising business and we are not a subsidiary of an advertising group. Therefore, we are not interested in the data diddling.
Experience and Reputation
We have been providing services for audit of advertising on local and national radio and TV channels since 2004, and the number of our regular customers includes the largest companies in Russia, some of which have submitted their reviews on the quality of our work.
The advanced software products that we have created for convenience of our customers will help you to monitor the progress of works on control from devices of any types in "online" mode.
Using our information system, you can flexibly grant the rights to viewing to your local representatives and representatives of the contractors for your outdoor advertisement placement. Thus, the contractors themselves see the revealed violations and can take measures as quickly as possible; the employees get rid of unnecessary functions to inform about the different types of violations, they register only a response of the contractors to the claims and prescribe penalties depending on the results.
Speed of information delivery
Imagine the situation: your representative in one of the regions recorded violations in the placement of the advertisement. He reported on violations to the central office from where the claim was sent to the contractors’ office, and only then to their representatives at the local level. Once violations are corrected, the information is running all this long way back. It takes much time, adds extra work to the staff and greatly reduces the efficiency of the advertising campaign. With our automation system, the field representatives of the contractor will be able to monitor all claims arising in real time and to respond to them as quickly as possible.
Using the data collected by us, it is very easy to understand how well your contractors work in the regions, as well as to find out the percentages of violations by types.
Dimensions and efficiency
On a weekly basis, we collect various data on advertising in more than 500 cities in all regions of Russia. Our resources allow us to track any ad placements anywhere in our country in a few hours.
As practice shows, if there is no permanent and independent audit, a significant part of placements cannot be simply provided and money is spent for nothing.
Take advantage of our free offer for a test audit of your TV and radio advertising by filling out this form and compare it with the report that your advertising contractor submits.