Monitoring of outdoor advertising
We provide a fast and independent audit of all types of outdoor advertising in any region of Russia. Find out what is really happening with your outdoor advertisements at the local level and assess the quality of work of your contractors!
Allocating a lot of money for outdoor advertising, it is impossible to be sure that your advertisement will be actually placed and that placement will be efficient. Our independent audit of placements of outdoor advertisements shows that the percentage of defects (poor display or even the lack of advertising) can reach 33% and this is despite the fact that your contractor makes beautiful photo reports.
Consider the effectiveness of your advertising campaigns!
Here are some benefits you’ll get by working with us in the field of independent audit of outdoor advertising:
Our reports are unbiased
We are not engaged in outdoor advertising, and do not participate in large advertising business. We are not a "subsidiary" or a "lower-tier subsidiary" of a large advertising group. Our control over outdoor advertising is completely independent.
Huge experience and established reputation
We have been providing services for audit and control in the field of outdoor advertising since 2004, and among our regular customers there are the largest companies in the country, some of which have submitted their reviews on the quality of our work.
For convenience of our customers, we have created innovative software products that allow you to monitor the progress of works on control from devices of any types in "online" mode.
Using our information system, you can flexibly grant the rights to viewing to your local representatives and representatives of the contractors for your outdoor advertising placement. Thus, the contractors themselves see the revealed violations and can take measures as quickly as possible; the employees get rid of unnecessary functions to inform about the different types of violations, they register only a response of the contractors to the claims and prescribe penalties depending on the results.
Imagine that your representative in one of the regions recorded violations in the placement of the outdoor advertisement. Violations are reported to the central office from where the claim is sent to the contractors’ office and from there the claim is moving to their representatives at the local level. After correcting the violations, the inverse reaction to this claim goes which runs the same way. It takes a long time, involves extra burden on the staff and greatly reduces the efficiency of the advertising campaign. With our automation system, the field representatives of the contractor will be able to monitor all claims arising in real time and to respond quickly to them. For example, while it is night in Moscow - our employees in the Far East reveal a number of violations, the local representatives of the advertising contractor immediately take them to work and by the opening of the customer's office in Moscow all the claims are resolved!
Using the data collected by us, it is very easy to understand the quality of work of your contractors, depending on the region, or percentages of the types of violations.
Dimensions and efficiency
On a weekly basis, we collect various data on advertising in more than 500 cities in all regions of Russia. Our resources allow us to track any ad placements anywhere in our country in a few hours.
As practice shows, if the process of the placement of outdoor advertisements has no permanent and independent audit, its effectiveness can be significantly reduced and up to 1/3 of money is spent for nothing. Take advantage of our free offer for a test audit of your advertising surfaces by filling out this form and compare it with the report that your advertising contractor submits.